Head – Brand Communications & Consumer Experience

Overview

Head – Brand Communications & Consumer Experience

Are you a strategic brand leader who knows how to turn ideas into powerful consumer experiences?

BigBang HR Advisors is looking for an experienced Brand, Communications & Consumer Experience leader to drive brand strategy, communication, storytelling, digital experience, PR, influencer marketing, launches and consumer engagement for a growing FMCG / D2C / Consumer Brand.

📍 Mumbai | 10–15 Years Experience | Full-Time

This is an opportunity for a senior professional who can combine brand thinking, creativity, consumer understanding and business strategy to build a strong, differentiated and memorable brand.

If you have the experience and vision to lead brands to their next level, we’d love to hear from you.

📩 Share your updated CV with us.

📞 9664208447
📧 hr@bigbanghr.in
🌐 bigbanghr.in

#WeAreHiring #Hiring #BrandLeadership #BrandStrategy #ConsumerExperience #BrandMarketing #FMCGJobs #D2CJobs #MarketingJobs #MumbaiJobs #SeniorHiring #BigBangHRAdvisors

No. of Vacancies
1
Specific Skills
✔️ Bachelor’s/Master’s degree in Marketing, Branding, Communications or a related discipline ✔️ 10–15 years of experience in FMCG, D2C, lifestyle or consumer brands ✔️ Strong expertise in brand strategy, content, packaging, PR & integrated marketing ✔️ Excellent storytelling, copywriting & stakeholder management skills ✔️ Experience managing agencies and cross-functional teams ✔️ Working knowledge of AI-enabled creative & productivity tools is desirable
Responsible For
* Define and evolve brand positioning, architecture, voice & messaging * Lead communication strategy for new product launches, including naming, positioning, storytelling & GTM communication * Own packaging communication and sustainability claims * Develop integrated content strategies across website, social media, marketplaces, blogs, email & offline channels * Provide creative direction for campaigns, videos, photography, brochures, POSM & exhibitions * Own website storytelling, landing pages & digital brand experience * Build influencer, creator, ambassador, UGC & affiliate programmes * Lead PR, founder branding, media relations, awards & corporate communications * Drive customer education, sustainability communication & category awareness * Lead consumer research, competitor benchmarking & market insights * Manage exhibitions, brand activations & corporate events * Manage creative, PR, influencer & production agencies while building an internal brand team * Collaborate closely with Growth, Sales, R&D, Product Development, Manufacturing & Customer Support
Job Nature
Full Time
Educational Requirements
Bachelor’s/Master’s degree in Marketing, Branding, Communications or a related discipline
Experience Requirements
10- 15
Job Location
Mumbai
Job Level
Sr. Position